Super Bowl commercials are designed to entertain, but some also deliver financial lessons that might change the way you think about money. They highlight how brands influence spending habits, often without us even realizing it.
Understanding these messages can help you make smarter financial choices and avoid unnecessary expenses. Here are 11 of this year’s most memorable ads that could make you reconsider your spending habits.
1. Dunkin’s “The Bean Method”
Ben Affleck and Jeremy Strong dive into the art of coffee preparation, a playful metaphor for understanding what goes into daily spending.
It’s a reminder to track small expenses that can add up over time. Just like choosing the right coffee beans affects the final product, selecting the right financial tools—such as credit cards, savings accounts, or investment options—can impact your long-term financial health.
Taking the time to research and compare financial products ensures you’re getting the best rates, rewards, or benefits. Whether it’s a high-yield savings account or a low-interest credit card, making informed choices can help you maximize your money and avoid costly mistakes.
Pro Tip: The right financial product can make all the difference. Whether you need cash, debt relief, or a way to fund a big purchase, comparing options ensures you get the best deal. Find the smartest financial solution for you.
2. OpenAI’s “Evolution of Technology”
OpenAI’s debut Super Bowl ad highlighted humanity’s technological advancements, leading up to modern AI applications like ChatGPT. The message? Staying informed about innovation is crucial—especially when it comes to financial decision-making.
AI-powered tools can help track spending, optimize savings, and even find the best investment opportunities. Leveraging technology wisely can give you an edge in managing your money and making smarter financial choices.
3. Uber Eats’ “A Century of Cravings”
Matthew McConaughey humorously explores how football fuels hunger, showing how cravings have evolved over the past century. A subtle lesson? Be mindful of how convenience spending—like food delivery—adds up over time.
Small, frequent purchases can quickly drain your budget without you realizing it. Planning meals ahead or setting a spending limit on takeout can help you stay in control and avoid unnecessary expenses.
Pro Tip: Convenience spending can sneak up on you, but small savings add up fast. If you’re paying more than $15 a month for cell service, you’re likely overspending—check out a more affordable option today.
4. Little Caesars’ “Whoa”
Eugene Levy’s eyebrows take on a life of their own after trying Crazy Puffs. It’s a hilarious take on how limited-time products tempt consumers—highlighting the impulse spending traps marketers use.
Just like flashy ads push impulse buys, financial decisions should never be made on a whim. Smart investors rely on research, professional advice, and long-term strategies to grow their wealth. Working with a trusted financial advisor can help you make informed choices, avoid unnecessary risks, and ensure your money is working for you—not against you.
Pro Tip: Don’t let impulse decisions derail your financial future. If you have at least $100,000 in investments, SmartAsset can connect you with up to three vetted financial advisors to help you build a smarter, long-term strategy.
5. Instacart’s “We’re Here”
Featuring nostalgic product mascots like the Pillsbury Doughboy and Mr. Clean, Instacart’s ad promotes the convenience of grocery delivery. While useful, the ad subtly reminds viewers to weigh the cost of convenience.
While grocery delivery saves time, the added fees and markups can make everyday essentials significantly more expensive. Comparing prices, using store loyalty programs, or opting for curbside pickup can help balance convenience with smart financial choices.
6. Hellmann’s “When Sally Met Hellmann’s”
Billy Crystal and Meg Ryan reunite in a parody of their iconic diner scene, celebrating homemade meals. The takeaway?
Cooking at home can be both fun and cost-effective, saving you money over time. Preparing meals from scratch not only cuts down on dining-out expenses but also allows you to make healthier choices. With meal planning and bulk shopping, you can stretch your grocery budget further while still enjoying delicious, home-cooked meals.
7. Pringles’ “The Call of the Mustaches”
This quirky ad features famous faces losing their mustaches to grab Pringles cans. The lesson? Branding and clever marketing drive spending habits, so it’s smart to be aware of advertising tactics.
Companies use nostalgia, humor, and exclusivity to create demand, often leading consumers to make impulse purchases. Recognizing these strategies can help you make more intentional buying decisions and avoid unnecessary spending.
8. Jeep’s “Owner’s Manual” with Harrison Ford
Harrison Ford reflects on freedom and personal happiness while driving a Jeep Wrangler 4xe. The ad encourages viewers to take control of their own “owner’s manual”—a fitting metaphor for managing your financial journey wisely.
Just like navigating the open road, taking control of your spending means making deliberate choices that align with your long-term goals. Being smart about where your money goes—whether on major purchases or everyday expenses—helps you stay financially secure and avoid unnecessary debt.
Pro Tip: Car repairs can drain your savings in an instant. Protect yourself from unexpected costs and keep your budget on track by exploring an extended car warranty—it could save you thousands when you need it most.
9. Dove’s “These Legs: A Dove Big Game Film”
Dove’s powerful ad features a young girl joyfully running, emphasizing body positivity and self-confidence. It also encourages mindful spending by supporting brands that align with personal values.
Choosing where to spend your money is a powerful way to support businesses that reflect your beliefs. By prioritizing ethical brands, you can make purchases that feel good both financially and socially.
10. Fetch’s “The Big Reward”
Fetch grabs attention with an in-game giveaway, showcasing how rewards programs provide added value. A simple reminder: Take advantage of loyalty perks and cashback programs to maximize savings.
Many retailers and financial institutions offer rewards that can help offset everyday expenses. By strategically using these programs, you can turn routine purchases into valuable savings over time.
11. Nike’s “Defy Expectations”
Featuring WNBA star Caitlin Clark and rapper Doechii, Nike’s ad focused on resilience and breaking barriers. It’s a reminder that perseverance—whether in sports or financial goals—can lead to long-term success.
Achieving financial security takes discipline, smart planning, and the ability to overcome setbacks. Just like elite athletes train for years to reach their peak, building wealth requires consistent saving, investing wisely, and staying committed to long-term goals.
No matter where you start, persistence and smart financial choices can put you on the path to lasting success.
Final Takeaway: Ads That Make You Think
Beyond entertainment, these Super Bowl ads offer financial insights, from avoiding impulse buys to making smarter long-term financial decisions.
Next time you watch an ad, consider what it’s really teaching you about money. Companies spend millions to influence your spending habits, but being financially aware helps you make choices that benefit you—not just the advertisers. The more intentional you are with your money, the better positioned you’ll be for financial success.
